When you need to fuel up, it’s easy to reach for the closest protein bar. Between trips to the gym and rides home from soccer games, these bars are undeniably convenient as quick snacks. But here’s the bigger question: Is your bar doing anything for your long-term health, or is it just holding you over until your next meal?
With a longevity bar, you get more than just another protein snack. It supports cellular health, brain function, and even healthy skin. As a leader in the longevity science supplement space, NOVOS developed the NOVOS Bar to complement our other products that target the root causes of aging.
In this comparison, we’ll see how the NOVOS Bar stacks up against one of the most popular organic, plant-based lines: GoMacro. Be sure to read our other comparisons in this series, including NOVOS Bar versus RXBAR and NOVOS Bar versus Barebells, for additional insights.
Ready to add the NOVOS Bar to your shopping cart? Check out all three flavors today.
What Is a Longevity Bar?
A longevity bar contains not only protein but also ingredients for healthy aging. It’s formulated to address the biological processes of aging, including inflammation, mitochondrial decline, and oxidative stress.
Ingredients go beyond macros to include:
- Functional compounds that help balance inflammation, support mitochondria, and boost brain health
- Antioxidants that combat oxidative stress — one of the main accelerators of aging
- A broad spectrum of nutrients to cover common deficiencies that emerge with age
- Recipes built on longevity research rather than focusing only on protein, carbs, and fat
Unlike traditional bars, longevity bars prioritize cellular health. The NOVOS Bar is the first to define this category, with bars crafted by longevity scientists, a registered dietitian, and a Michelin-trained pastry chef.
NOVOS Bar Vs. GoMacro Protein Bar Ingredients: Comparison at a Glance
Not all “healthy” protein bars are the same. Here’s how the NOVOS Bar compares with the GoMacro Bar, based on the Peanut Butter Chocolate Chip flavor. GoMacro ingredients vary, depending on the variety.
| Feature | NOVOS Bar | GoMacro (PB Choc. Chip) |
| Calories | 190–220 | 290 |
| Protein Source | 15g complete plant protein (low in pro-aging amino acids methionine and isoleucine) | 11g from brown rice protein + pea protein |
| Sugar & Sweeteners | 4g sugar from honey + no artificial sweeteners or sugar alcohols | 14g sugar from brown rice syrup |
| Longevity Ingredients | ✓ Taurine (1.5g), Astaxanthin (3mg), Lion’s Mane, Reishi, Cordyceps | ✗ None |
| Micronutrient Content | ✓ 50% DV of 21 essential vitamins & minerals | ✗ Minimal |
| Functional Mushrooms | ✓ Lion’s Mane, Reishi, Cordyceps | ✗ None |
| Antioxidants | ✓ Astaxanthin | ✗ No added antioxidant nutrients |
| Flavorings | ✓ Real ingredients, Michelin-chef developed | ✓Organic ingredients without additives |
| Nutrition Label | ✓ No artificial additives✓ Vegetarian✓ Gluten-free✓ Science-formulated✓ Free of seed oils and fillers | ✓ Organic and non-GMO✓ Vegan✓ Gluten-free✓ Kosher |
| Sourcing | ✓ U.S.-made bars with sourcing from trusted global partners | ✓Family-owned facility powered by renewable energy; sustainable sourcing from certified organic and non-GMO growers |
| Primary Function | ✓ Healthy aging, cognition, skin, mitochondria | ✓Plant-based, clean snack |
| Scientific Backing | ✓ Created by longevity scientists, dietitian, Michelin-star chef | ✗ No research-supported formulation |
Ingredient Breakdown: Functional Vs. Familiar
GoMacro bars may be plant-based and organic. But when it comes to long-term health, there’s much more to consider. GoMacro bars have a higher sugar content from brown rice syrup and only minimal micronutrients. So, these bars don’t measure up to the NOVOS Bar as one of the healthiest protein bars for supporting healthy aging.
NOVOS Bar
- Taurine: Shown to slow key markers of aging and, in animal research, extend lifespan
- Astaxanthin: A powerful antioxidant linked with improved cognitive function and neuroprotection
- Functional mushrooms: Lion’s mane, reishi, and cordyceps for enhanced focus, mood, and longevity
- Essential micronutrients: Provides half the daily value of 21 essential nutrients; fills common diet gaps, even when you eat mostly healthy
- 15g complete plant protein: Formulated to be low in pro-aging amino acids methionine and isoleucine
- Mediterranean-inspired: Honey, olive oil, rosemary, fruits, and vegetables for flavor and function
GoMacro
- 11g plant protein: A simple blend of brown rice protein and pea protein — filling but not longevity-specific
- 14g sugar: From brown rice syrup and coconut sugar; higher glycemic load than the NOVOS Bar
- Whole-food base: Organic peanuts, chocolate chips, and rice ingredients for a chewy, dense texture
- Certifications: Vegan, organic, non-GMO, gluten-free, kosher, carbon-neutral operations
- Antioxidants: Naturally occurring in some ingredients, like cocoa and peanuts, but no concentrated nutrients aimed at oxidative stress or aging
- Micronutrients: Trace amounts of minerals like iron and potassium, but not in levels meaningful for addressing common nutrient gaps or longevity pathways
GoMacro is a clean, organic snack. NOVOS Bar is a science-backed longevity solution. Ready to try it out? Go to the NOVOS Bar page.
How Longevity Bars Support Healthy Aging
Cellular processes directly shape how we age. NOVOS Bar includes advanced longevity supplements that influence aging pathways:
- Taurine supports mitochondrial function and reduces inflammation.
- Astaxanthin helps combat oxidative stress, protecting cells from DNA and protein damage.
- Mushrooms provide neuroprotection and immune support.
- Micronutrients cover gaps that accelerate aging, supporting brain, skin, and energy metabolism.
GoMacro might temporarily satisfy a craving or help you feel full. But NOVOS Bar allows you to build a foundation for healthier decades ahead.
NOVOS Bar Suggested Use
- One bar for a functional snack packed with nutrients
- Two bars as a meal or for post-workout recovery
- Ideal any time of day, from busy mornings to afternoons on the go
- Perfect complement to other NOVOS products for a comprehensive longevity regimen
- 12 bars per carton for no-fuss, consistent intake
Flavor + Function: What’s Your Priority?
Functional snacks only work if you want to eat them. The NOVOS Bar was crafted with help from a Michelin-trained pastry chef, making it one of the best-tasting protein bars available. These bars are soft, rich, dessert-like, and free of artificial flavors or fillers.
GoMacro, on the other hand, is dense and chewy. Some love that hearty bite, but GoMacro focuses on simple ingredients, not flavor creativity or healthy aging.
Which Is the Healthiest Protein Bar?
GoMacro is a vegan, organic snack created by a company committed to clean, balanced lifestyles and environmental stewardship. If you’re just looking for simple, certified ingredients and responsible sourcing, it’s a solid option.
For people serious about healthspan, cognition, energy, and daily performance, however, NOVOS Bar is the clear choice. Unlike most “healthy” protein bars, it’s a snack or meal replacement that doubles as an advanced longevity supplement.
NOVOS Bar is ideal for:
- Wellness-conscious individuals
- Those focused on longevity and energy optimization
- Biohackers and busy professionals
- Anyone seeking a clean, functional snack
The Company Behind the World’s First Longevity Bar
At NOVOS, we’re also proud to be a public benefit corporation. That means we don’t just create products; we have a bigger mission of helping people live longer, healthier lives and making a positive impact on society.
Efforts include donating a portion of our profits and equity to nonprofits advancing longevity science, including the Life Extension Advocacy Foundation (LEAF). These groups drive research that can extend human lifespans and improve well-being for everyone.
We also share knowledge freely through articles, webinars, and resources — so anyone can learn how to age well, even if they never buy a NOVOS product. We believe everyone deserves the tools to be Younger For Longer™.
Snack for Your Future
The NOVOS Bar is the first bar to integrate longevity science into something you’ll actually look forward to eating every day. Formulated by researchers, a registered dietitian, and a Michelin chef, it has everything you need to fuel your daily longevity routine.
Try the NOVOS Bar and see why it’s more than a snack. Pair it with NOVOS Core for a complete longevity system.
FAQ: NOVOS Bar Vs. GoMacro
What makes NOVOS Bar different from GoMacro?
NOVOS Bar includes advanced longevity supplements, such as taurine, astaxanthin, functional mushrooms, and a micronutrient blend. GoMacro is clean and organic, but it doesn’t include longevity-focused compounds.
Is GoMacro good for longevity?
While GoMacro bars are organic and plant-based, they don’t contain ingredients shown in research to target aging pathways.
What are the sweeteners in GoMacro?
GoMacro uses brown rice syrup and coconut sugar — about 14g of sugar per bar. NOVOS Bar has just 4g.
Can I use NOVOS Bar as a meal replacement?
Yes. One bar works as a nutrient-dense snack, and two bars can replace a meal — with healthy-aging benefits that add up over time.
What are functional snacks?
Functional snacks go beyond calories to deliver health benefits. NOVOS Bar is a prime example of a functional snacking option. Its formulation supports cellular health, energy, and longevity.
What is the number one bar or supplement for longevity?
There isn’t one single “best” protein bar or supplement. Aging is complex, and different compounds target different pathways. Multi-ingredient formulas like NOVOS Bar and NOVOS Core combine several science-backed nutrients to address the root causes of aging.
Do any longevity supplements work?
Ingredients like taurine, glycine (in NOVOS Core), and astaxanthin show benefits for mitochondria, inflammation, and oxidative stress. Combined with a healthy lifestyle, longevity science supplements can support healthier aging.
Can supplements increase longevity?
Supplements can’t guarantee a longer life. But they may improve healthspan, especially when paired with good sleep, exercise, stress management, and a balanced diet.
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