Women need more iron. Your snack should provide it.
More than 1 in 3 U.S. women ages 18–49 have absolute iron deficiency. Women in this age range need 18 mg of iron a day, more than twice the amount recommended for men.
NOVOS Bar delivers 12.6 mg of iron (70% DV) in one satisfying bar, plus complete protein, fiber, 21 essential vitamins and minerals, and five longevity nutrients.
Nutrition designed to support your energy, cognition, skin, muscles, digestion, and long-term health.
12.6 mg
Iron · 70% DV
15 g
Complete Protein
6–7 g
Fiber
21
Vitamins + Minerals
5
Longevity Nutrients
Low energy
Trouble concentrating
Workouts feel harder
Feeling unusually cold
Low iron could be the reason.
These symptoms can have many causes and do not by themselves indicate iron deficiency.
A commonly missed nutritional problem
More than 1 in 3 women under 50 are iron deficient.
1in3
Women ages 18–49
A nationally representative U.S. analysis found absolute iron deficiency in 34% of women ages 18 to under 50, compared with just 3% of men in the same age group.
One major reason: menstruation creates a recurring loss of iron that has to be replaced through diet.
Women 19–50
18 mg/day
Recommended dietary allowance for iron
Men 19–50
8 mg/day
Recommended dietary allowance for iron
Women need more than twice as much.
Sources: Weyand et al., JAMA (2023), analysis of NHANES 2017–2020 data on absolute and functional iron deficiency in U.S. females ages 12–21 and 18 to under 50. Iron RDA values: National Institutes of Health, Office of Dietary Supplements. Educational information only; not a diagnosis.
One bar
12.6 mg of iron. 70% of your Daily Value.
NOVOS Bar turns something you’re already going to do (eat a snack) into an easy opportunity to get substantially more iron into your day.
And unlike an iron pill, that’s only the beginning of what the Bar provides.
NOVOS Bar is a food product intended to contribute iron and other nutrients to your daily diet. It is not intended to diagnose, treat, cure, or prevent any disease or deficiency.
Designed with women at the table
Nutrition expertise by a leading dietitian. Flavor by a French Laundry pastry chef.
Brooke Alpert, M.S., R.D., C.D.N.
Registered Dietitian · Best-Selling Author
NOVOS Bar was developed with nationally acclaimed registered dietitian Brooke Alpert to combine meaningful everyday nutrition with ingredients selected for long-term health.
Van Nguyen
Former Pastry Sous Chef · The French Laundry
Van Nguyen brought Michelin Three-Star pastry experience to the part most nutrition products overlook: making something healthy enough to eat every day taste good enough that you actually want to.
Because the best nutrition plan is the one you’ll actually stick with.
Developed together with NOVOS geroscientist Dr. Diogo Barardo and the NOVOS research team.
Real food. No artificial shortcuts.
Most protein bars optimize the numbers. We obsessed over what goes into them.
NOVOS Bar combines 15 g of complete plant protein and 6–7 g of fiber with substantial micronutrition and five longevity nutrients, using a real-food foundation instead of the shortcuts common in functional bars.
Organic olive oil
Instead of refined seed oils
A Mediterranean-diet source of oleic acid, paired with organic sunflower and pumpkin seed butters.
Honey
Instead of sugar alcohols
Real-food sweetness with only about 4 g of sugar in applicable flavors.
Rosemary + real food ingredients
Formulated without preservatives
Made with ingredients including rosemary, fruits, vegetables, mushrooms, cocoa, and seed butters.
No artificial shortcuts
Healthy only works if you want another one tomorrow.
NOVOS Bar was designed to deliver serious nutrition without tasting medicinal, chalky, or artificially sweet.
Salted Chocolate Crunch
Deep cocoa · crisp texture · sea salt
Mixed Berry Crunch
Bright berry · lightly tart · satisfying crunch
Peanut Butter Chocolate Chip Crunch
Roasted peanut butter · chocolate chips · satisfying crunch
*Sugar content varies by flavor. See each flavor’s nutrition panel for exact values.
Iron is only one part of the story.
NOVOS Bar was designed to support the systems women rely on every day, from energy and cognition to muscle, bone, skin, and digestion.
Energy
Nutrients involved in oxygen transport, normal energy metabolism, cellular energy, and physical performance. Iron + B vitamins + taurine + Cordyceps
Focus + cognition
Nutrition supporting normal cognitive function, with ingredients selected for focus and brain health. Iron + B vitamins + Lion's Mane
Skin + antioxidant defense
A carotenoid antioxidant included for skin and cellular antioxidant support. 3 mg astaxanthin
Muscle + recovery
Complete plant protein provides all nine essential amino acids to support muscle maintenance and recovery. 15 g complete protein + 1.5 g taurine
Bone health
Vitamin D supports calcium absorption, while vitamin K is required for proteins involved in normal bone metabolism. Vitamin D + vitamin K
Digestion + satiety
A combination designed to make a snack more substantial while supporting normal digestive regularity. 6–7 g fiber + 15 g protein
These statements have not been evaluated by the Food and Drug Administration. NOVOS Bar is a food product and is not intended to diagnose, treat, cure, or prevent any disease.
Why women trust NOVOS Bar
Dietitian Co-Created
Developed with Brooke Alpert, M.S., R.D., C.D.N., a nationally acclaimed registered dietitian.
Michelin-Trained Flavor
Taste and texture developed with Van Nguyen, former pastry sous chef at The French Laundry.
Science-Driven
Formulated with NOVOS' Harvard & MIT scientists and MDs around nutrients relevant to long-term health.
Real-Food Foundation
Olive oil, honey, seed butters, fruits, vegetables and mushrooms, with no artificial shortcuts.
What people say about NOVOS Bar
Verified customer reviews. Individual experiences vary. Photos are illustrative.
Keeps me full on the go
“These bars keep me full for hours and are so easy to grab when I'm running out the door. I've noticed I'm not hitting that afternoon slump the way I used to.”
Allison M.
Verified Customer
Feeling dialed in
“I feel more dialed in and focused during the day when I have one of these.”
Paola H.
Verified Customer
Tastes great and fills me up
“It actually tastes great, and one bar genuinely fills me up.”
Nancy B.
Verified Customer
The ingredients and macros won me over
“I looked at the ingredient list and the macros and was really impressed. It's become one of my favorite snacks.”
Sara N.
Verified Customer
Get NOVOS Bar
Don’t push through the slump. Fix what’s behind it.
1. Choose your flavor
2. Choose your plan
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Common questions
Why do women need more iron than men?
Women ages 19–50 have an iron RDA of 18 mg per day, compared with 8 mg for men in the same age range. A major reason is menstruation, which creates a recurring loss of iron that has to be replaced through diet. A nationally representative U.S. analysis published in JAMA found absolute iron deficiency in about 1 in 3 women ages 18 to under 50.
How much iron is in one NOVOS Bar?
Each bar provides 12.6 mg of iron, 70% of the Daily Value. It's an easy way to add a meaningful amount of iron to your day through food you were going to eat anyway.
Can NOVOS Bar treat iron deficiency or anemia?
No. NOVOS Bar is a food product intended to contribute iron and other nutrients to your daily diet. It is not intended to diagnose, treat, cure, or prevent any disease or deficiency. If you think you may be iron deficient, talk with your healthcare provider. A blood test is the only way to know.
How is this different from an iron pill?
An iron supplement delivers one nutrient. NOVOS Bar delivers iron alongside 15 g of complete plant protein, 6–7 g of fiber, 21 essential vitamins and minerals, and five longevity nutrients, all in a real-food snack that also keeps you full.
What's actually in it?
A real-food foundation: organic olive oil instead of refined seed oils, organic sunflower and pumpkin seed butters, honey instead of sugar alcohols, plus fruits, vegetables, mushrooms, cocoa and rosemary. No artificial sweeteners, no synthetic fats, no dyes, no gums, and no preservatives.
How much sugar does it have?
Applicable flavors contain only around 4 g of sugar, sweetened with honey rather than sugar alcohols or artificial sweeteners. Exact values vary by flavor, so check each flavor's nutrition panel.
Who created NOVOS Bar?
It was co-created with Brooke Alpert, M.S., R.D., C.D.N., a nationally acclaimed registered dietitian and best-selling author, and Van Nguyen, former pastry sous chef at the Michelin Three-Star French Laundry, together with the NOVOS research team.
What flavors are available?
Three: Salted Chocolate Crunch, Mixed Berry Crunch, and Peanut Butter Chocolate Chip Crunch, all built around a satisfying crunch rather than a chalky protein-bar texture.
You’re going to snack anyway. Make it count.
12.6 mg of iron (70% DV), 15 g of complete protein, 6–7 g of fiber, 21 essential vitamins and minerals, and five longevity nutrients, all in a bar built from real food.
NOVOS Bar is a food product intended to contribute nutrients to your daily diet. It is not intended to diagnose, treat, cure, or prevent any disease. If you’re concerned about your iron levels, talk with your healthcare provider.